In January of 1901, Eldredge Johnson released his first 10" diameter records, at first labeled "VICTOR TEN INCH RECORD". With in weeks, the label was changed to "VICTOR MONARCH RECORD". At this time, the 7" discs were labeled "VICTOR RECORD". In February, Johnson released the Victor Monarch Phonograph seen here, designed to play the new 10" Monarch records. In 1901, the Victor Monarch would set you back $40. That is approximately $936 in 21st century value.